We have done something that no-one has done before. We have built our own League of Nations. The League ranks the most powerful countries in the world, not by opinions but by facts. 


We’ve developed a concept called ‘Smart Power’. The League of Nations ranks all these levers of power together for the first time. So you can see how smart your leaders really are.

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SMART POWER

The power of nations has been measured in many ways, with hard and soft power being a long-term division of analysis. Their weight for the total power of a given country changes slowly, of course, depending on how the global situation changes.

  
The power of a state combines hard and soft power. Hard power measures the strength of a nations’ economy, military, government, people and energy resources. Soft power measures its cultural and diplomatic strength. Together these are called smart power. 


READ ABOUT SMART POWER

AND THE THEORY BEHIND IT: